A true identity takes time, but I’d like to think it’s a confident identity that shows strength and simplicity”.
Paul Anthony’s range of shirts was borne of an inability to get the right fit for himself. Necessity is the mother of invention, and not one to sit still, the Sydney-based hairdresser and designer set out to create the perfect shirt first for himself, before making it available to men everywhere.
“I got motivated as I struggled to get shirts that suited my body. I’m naturally lean with a long torso so I found shirts boxy and short. So I used my body as a template, although it does suit more than just my body type.”
His design also incorporates one very clever function that’s so simple you’d think it had already been done.
“I had issues with the chest gap, which always looks terrible in pictures, so I added an extra button in the chest area to support the shirt from opening.”
His approach to the technical design process is just as no-nonsense as his idea in the first place: keep it real.
“Drawings and reality can be very different, so I work with the reality straight away.” The look is suited to the everyman: dudes who just want a shirt to look good, whilst fitting comfortably.