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Telling Times: IWC Schaffhausen Global Exhibition Series
Style|May 3, 2022

Telling Times: IWC Schaffhausen Global Exhibition Series

To Celebrate Their Success, The Swiss Maker Decided To Take Them On The Road.
Penthouse Staff

Those of us who are fond of stellar time-teller will have been well aware of IWC Schaffhausen refreshing their flagship Pilot’s Watch line, to worldwide acclaim. 

The Big Watch 43 and Pilot Watch Chronograph 41 have since become two of the most sought-after pieces within their modern collection and, to celebrate their success, the Swiss maker decided to take them on the road for what has officially been dubbed a ‘global exhibition series’. 

The tour has made 16 stops so far including stints in Asia, Europe and the United States over the past eight months. Australians finally got their glimpse of the show on the road when the exhibition made a stop in our cultural capital, Melbourne, this February But what was it all about? Well, it was a chance to get our eyes on a wide range of new and vintage watches from the IWC Museum in Schaffhausen, in a unique mobile setting that is akin to a Formula 1 executive box. 

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Speaking of Formula 1, the most successful driver in the history of the sport, and IWC ambassador, Lewis Hamilton was one of many familiar faces sharing short videos on ‘the wall’. These shorts, which also included the likes of Emma McKeon and Guy Sebastian served as an apt homage to the Swiss watchmaker and their values.  

If you missed all the glitz and glamour, fear not. IWC have commissioned some rather classy hand-painted murals dedicated to the Pilot Watch 43 on Collins St and Elizabeth St, Melbourne and Gould St, not far from Bondi Beach.