Travis Scott X Byredo Fragrance Collaboration
Two Giants, One Fragrance, Selling Out Fast.
Rapper. Singer. Songwriter. Producer. Platinum-selling artist. There are many words that one can use to describe the work and success of Travis Scott – a man who started on the tough streets of Texas and made his way to the top of the music world.
But candles and perfumes? Well, yes. You can now add a highly successful fragrance collaboration to that list thanks to his work with Ben Gotham’s Byredo brand.
Byredo is well known for reinventing luxury. From leather accessories and makeup to candles and fragrances, the Swedish-Canadian company always seems to get it right when putting a new spin on things.
The collaborative effort between these two giants of their respective industries is a scent called Space Range, which is available in a candle format and a 100ml eau de parfum. The latter has been so successful that the first batch literally sold out within three hours of hitting the market back in November. Sought after indeed.
Both formats come encased in a deep, royal blue glass that fades into purple hues at the lower end, with Scott’s trademark handwriting etched onto the bottle.
The information about both of the fragrance has been purposely left a little abstract, encouraging us to use our imagination. It’s refreshingly free of the pretentious jargon associated with virtually every other major fragrance release.
Base notes are described as “Atmospheric vapour”, with a top of “cosmic dust and antimatter particles”. These notes from outer space almost encourage us to desire the fragrance even more.
But we will all have to wait a little longer before hovering our noses over a candle or bottle until its released.