Man Of The Moment: Tom MacDonald Interview
Profile|Jan 22, 2021

Man Of The Moment: Tom MacDonald Interview

We've Never Seen A Rapper Offend So Many People Without Swearing Once On A Track.
Corrine Barraclough

Tom MacDonald is the brave breath of fresh air many are yearning for.

In the current heated climate, few have the guts to speak up, while MacDonald is fearless in offering an alternative worldview, bringing hope to many who see themselves as outsiders. 

The Canadian artist has become known for his social commentary flowing through slick delivery–and he’s swiftly amassed an impressive following together with his girlfriend Nova Rockafeller.

MacDonald beat Cardi B on the iTunes Hip-Hop Top 40 before making it onto the Billboard 100. His online videos regularly reach well over a million views within months of being released. 

The former pro wrestler attributes his success to staying independent and refusing to let a label mess with his vision.Many major labels wouldn’t be keen to give the green light to an artist presenting songs such as “People So Stupid,” “WHITEBOY” and “Buttholes.”

It’s working for MacDonald. He’s being hailed as the champion of “caption rap”; collectively coined by hip-hop fans online to describe underground hip-hop artists who promote their music directly through social media.

Like any subculture, it comes with angry skeptics who believe they’re gatekeepers of acceptable narratives.

In “No Lives Matter,” MacDonald raps: “Freedom’s dead, if you have an opinion, take it back / People hate the president, if you don’t then you trash / Indoctrinate the nation using news and mainstream rap / The government abuses us, it’s all part of the plan.”

In 2019, his song “Cloned Rappers” was used as fuel for the crazy conspiracy that acclaimed rapper Eminem died years ago and is now a clone. The video setting looks like a scene out of Frankenstein, working well for conspiracy theorists desperately hunting for evidence clones have been created in a lab.

The less conspiratorial chose to interpret lyrics as being metaphorical for rappers not being able to express themselves.

The video for “Cloned Rappers” swiftly surpassed  one million views on YouTube.

"It’s Tom MacDonald’s raw honesty and courage to say what many are thinking that’s attracting fans."

In March 2020, his song “Coronavirus” amassed  2.8 million views on YouTube. He rapped: “This is a pandemic, but we don’t listen to the news / ’Cause they lied to us for years so how we know that this truth?” 

These lyrics kick-started a debate about so-called “responsible leadership”, “insensitivity”, “problematic content”, and, therefore, the final destination of censorship.

Heaven forbid, anyone’s allowed to think for themselves in 2020.

While self-quarantined in his own home, MacDonald took to his Facebook fan page to speak directly with his 1.1 million followers.

During that livestream, he spoke about YouTube suppressing views and censoring content.

MacDonald explained he worked around the clock in one day to write the lyrics for “Coronavirus,” mix the beat, record the song, shoot the video and release it to YouTube in the 23rd hour.

His other songs “Straight White Male” and “Everybody Hates Me” attracted a similar divided reaction of rolling eyes versus applause from supporters. 

It’s Tom MacDonald’s raw honesty and courage to say what many are thinking that’s attracting fans. 

Anyone hoping such freedom of speech will fade away if Joe Biden is officially declared president has no idea what they’re up against.