Tulipan, an Argentinian sex toy and condom brand has created new condom packaging that requires four hands to open it.
Yes, you read that correctly.
The point of the packaging is part of Tulipan's initiative to promote consent in sexual relationships.
The packs unique system requires four hands – or two people – to agree to open it, by clicking four buttons on the top and sides of the box at the same time.
"If it's not a yes, it's a no," and "Without consent, there is no pleasure," says the tagline in the promotional video, along with the hashtag #PlacerConsentido, which translates to "permitted pleasure."
Another tagline reads: "Consent is the most important thing in sex."
No one is disagreeing that consent isn't paramount in any sexual activity but is the answer really a condom riddle?
Tulipan says the pack was designed in response to a survey of 30,000 people conducted by AHF Argentina, which revealed that 20.5 percent of Argentine men never use protection, 65 percent occasionally use condoms and only 14.5 percent regularly use them.
Are we the only ones thinking that creating a condom with a locking device is hardly going to inspire a non-condom fan to start using them? Did they ask in the survey whether the barrier to using a condom was because the packaging wasn't fucking complicated enough?
We're no experts, but to us, the Pandora's box of condoms just dumbs down the idea of consent. In fact, the messaging reads that unlocking a condom box together is automatic consent of all sexual activity.
Tulipan says, "The aim of this campaign is to raise awareness and promote debate in society about consent when having sex." The real question is, why should there be any debate about sexual consent at all...?