If you’ve got a hot date coming up and are looking to seal the deal, your best bet is to head to your local Indian restaurant, order your date a lamb vindaloo and prepare yourself for a steamy evening ahead. The reason? A recent study has found women are more attracted to men after consuming hot or spicy foods.
The study conducted by the St Cloud State University in Minnesota discovered women who had eaten spicy food found men one fifth better looking than they did after eating mild or sweet foods. It might not sound like much of a win but for some of us, every little edge counts when it comes to finding a partner.
Researchers assessed 87 women who were given sweet, spicy or bland snacks to try. The sweet group were given four different Oreo cookies, the bland group Lay’s Salt & Vinegar flavoured potato chips and the spicy group Cheetos Crunchy Cheddar Jalapeno Cheese.
After consuming the foods the women were shown a number of random men’s faces and asked to rate them, giving each a score between one and nine on how attractive they found them.
The results recorded found the women who had eaten the spicy food rated the men 21 per cent more attractive than those who had eaten the sweet foods. The study also found the spicy group of women were 28 per cent more inclined to pursue a relationship with the random men than those in the other groups.
Lead researcher Jenni Miska published the findings in the Psi Chi Journal of Psychological Research and explained the reason women found the men more attractive was due to an unconscious association in the brain. Words to describe food such as hot and spicy are also terms we use when describing the way a person looks, so the brain subconsciously connects the two.
“A spicy flavour was found to increase romantic interest as well as physical attractiveness ratings,” wrote the researchers. “It supports the suggestion that sensory experiences, in this case, taste can influence cognitive perceptions regarding potential relationships.”
The bottom line is if you’re looking to get lucky, best take your date out for something spicy. Just be sure to keep the air freshener handy.